Happy Tuesday! In today’s post, I am sharing with you my top 10 sustainable beauty brands that you need to start supporting. These are the brands I think deserve more recognition. They are independent brands (most of them) that have philosophies I agree with. They are ethical towards society and are sustainable. And of course, all the brands I am mentioning are cruelty-free!

If you want to know my top 10 sustainable beauty brands you need to start supporting then keep on reading! Don’t forget to check out my previous post: REVIEW // Aglow Priming Oil By Lilah B.

Top 10 sustainable beauty brands


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Cool is skin and body care brand that “choose[s] the most innovative, scientifically advanced ingredients that are also as natural, organic, sustainable, and locally sourced as can be”. They are 70% organic, they try their best to be eco-friendly and their packaging is recyclable which you know is important to do. With all of the makeup we buy and waste, it is important to dispose of them correctly and ethically.

Price range: 25$ – 52$

Availability: Coola

Mad Hippie

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Mad Hippie is a vegan beauty brand that sells cosmetics and skin care products with eco-friendly packaging. They care about the performance of their products and hence why put a lot of thoughts into each products they release. Moreover, they care about the well-being of our planet and how we, as humans, treat it. In fact, they consider themselves the “rebels of skincare”. I also noticed on their instagram bio that they give 1$ form every websale to Save The Elephants.

Price range: 15$ – 35$

Availability: Ulta, Mad Hippie

Deciem (The Ordinary)

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Not only the ordinary has products with a pretty sustainable packaging, they follow this amazing no BS philosophy. Their products have only key ingredients and are pretty straight to the point. You need a retinol serum, here’s a pure 1% retinol in squalane for only 6$. What’s next? They really make skincare more accessible and easy. On top of that, they are a very humble brand that cares about the society. They care about educating their market and giving them the best of the products at an actual decent price.

Price range: 6$ – 15$

Availability: Sephora, Deciem website

Krave Beauty

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Krave Beauty is a Korean skincare brand created by a beauty influencer named Lilah Yoo. The whole existence of the brand is “to fight the ineffective yet conventional skincare routine that has trained you to apply more than what your skin actually needs”.  They put a big emphasis on being transparent with their customers and teaching them about skincare. They focus a lot on a minimalistic lifestyle and being conscious of what you buy for your skin, which you know, I want to support. On top of all of that, they stand against overconsumption and overproduction.

Price range: 16$ – 28$

Availability: Krave beauty

Lilah B

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Lilah B is a vegan luxury beauty brand from California that encourages minimalism, and encourages people to be mindful and thoughtful of their purchases.  They believe that you can achieve a lot with just a minimum of products! Moreover, they actually have a declutter program to teach their customers to be more aware of all of the waste created by the industry.

“The declutter program at lilah b. was started to encourage women to think about what was happening to all the empty containers and packaging they would throw away. “We wanted to help declutter, minimize, and simplify. We were trying to encourage women to think about what they have in their makeup bag or in their vanity that they no longer use or want and don’t know what to do with it,” “Lilah b. found a solution to help the industry’s every growing problem of waste with its declutter program”.

Price range: 20$ – 68$

Availability: Sephora, Lilah B

ilia beauty

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Ilia Beauty is a clean makeup brand from Canada that focuses on natural ingredients, being transparent with their customers and having a sustainable packaging. They care about the process of making makeup products and they want to make the process as clean and conscious as possible. They care about making their products safety to use and performing at the same time. The brand adds on their website that “being mindful that not every natural ingredient is good for the skin, nor is every synthetic bad. It usually requires a combination of both to achieve a truly exceptional product.”

Price range: 23$ – 54$

Availability: Sephora, Ilia Beauty



Farmacy is a clean skincare brand that focuses on delivering products with natural ingredients but with thoughtful formulas. Their products as well as ingredients are locally growned and produced  to diminish their carbon footprint. Moreover, they are a sustainable brand that cares about the future of our planet. “We respect our planet, and we do our part to be environmentally responsible by partnering with organic farms that use sustainable methods, and packaging responsibly. Our packaging is made with FSC certified paper from well-managed forests, inks based on naturally renewable raw materials and our jars are all recyclable (just remember to peel off the label first!).”

Price range: 20$ – 68$

Availability: Sephora, Farmacy, Beautylish

Paula’s choice

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“Our philosophy? Smart, Safe Beauty”. Paula’s choice is a skincare brand formulated effectively with no fragrance and that follows this no bs philosophy. They care about the performance of their products and being honest with their customers. This is also why they package their products in a way that air and light doesn’t affect the formula. Moreover, they are dedicated at reducing their carbon footprint and seeking sustainable ingredients and packaging. I mostly love them for their transparence and applaud their dedication at educating their customers. They truly are an amazing skincare brand!

Price range: 20$ – 50$

Availability: Paula’s choice

Youth To The People

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Youth To The People is a vegan skincare brand from California. They care about the impact they make on the environment so they make sure that sure that their ingredients are ethically sourced, they encourage conscious consumption and they “support non-profits and activists working to amplify diverse voices and increase inclusivity, build a more just world, and save the planet”. On top of that, they aim for their products to have a high-performance using scientific progress and constant trial. As you know, Youth To The People is one of my favourite skincare brands, their products perform like a dream and I love that their packaging is eco-friendly.

Price range: 36$ – 62$

Availability: Sephora, Youth To the People


Biossance is a clean skincare brand that combines science technology and sustainability. They are dedicated at creating effective and innovative products for the skin while keeping the earth clean and protected. Biossance actually started after creating a cure for Malaria using biotechnology: “Today, over 120 million royalty-free treatments have been successfully given thanks to this technology. Inspired to continue using innovative biotechnology to make a positive impact on the world, we turned to skincare—and the ingredients people put on their faces and bodies every day”.

Moreover, in their packaging, they use compostable boxes and ship their products with a minimal carbon footprint, “we do this by funding tree planting and reforestation projects. Trees are great detoxifiers and actively absorb and remove CO2 from our atmosphere”. Another important fact to mention about Biossance is that their star ingredient is squalane, they retrieve from sugarcane that ethically and sustainably source which allows them to save 2 million sharks per year (squalene is usually retrieved from sharks).

Price Range : 40$ – 95$

Availability : Sephora, Biossance

*most photos we retrieved from each of the brand’s websites or from google.

That’s it! My top 10 sustainable beauty brands

That’s it for today. I hope you enjoyed reading this post and if you did, don’t forget to give it a ‘like’ and to follow my blog.


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    • Joy🌻
      January 24, 2020 / 3:31 pm

      Thank you!

    • January 24, 2020 / 9:47 am

      This comment was supposed to be for another of your posts, no idea why it ended up here 🤔 anyway, thanks so much for sharing these brands ! I’m always looking for some sustainable brands so this post will definitely be useful to me! 😁

      • Joy🌻
        January 24, 2020 / 11:37 am

        hahah thank you love!! I am happy you find it helpful!!