GOING CRUELTY-FREE // the ultimate guide

Hello my lovely pumpkins! Today, I am sharing with you my story on Going Cruelty-Free. In this post, I will share with you what you should know about cruelty-free products, why you should start using them and my tips and tricks! If you guys don’t know, I’d been trying to only use products that are not tested on animals for two years but I’ve been officially cruelty-free since I moved to Canada [11 months ago].

Now, don’t forget to check out my previous post: REVIEW // Demi Matte & Cream Lip Set by Huda Beauty and let’s get into it!

Going Cruelty-Free

What is a cruelty-free brand?

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photo was retrieved from Pinterest

First of all, a cruelty-free brand is when the brand does not allow any animal testing during pre or post-market. So, before the product is made, the ingredients are tested on animals or once the product hit the shelves.

A cruelty-free brand cannot sell in China because even though the law on pre-market animal testing has changed, a product risk being pulled out of the market to get tested on. Hence, why Wet N’ Wild cannot be considered cruelty-free. No matter how much they claim to be. On another hand, a product made in china does not have to test their ingredients on animals so the product can be considered as cruelty-free.

There are of course different levels of being cruelty-free. Some major cruelty-free brands such as NYX Cosmetics are owned by  companies that test on animals such as L’Oréal. It is your choice to decide whether you want to support them or not. Personally, I don’t mind, as long as these big non cruelty-free companies realize that being cruelty-free is not bad for business.

It is important to mention that a product that is not tested on animals does not necessarily mean that it is vegan. A cruelty-free product can still contain animal derived ingredients. If you are interested to read a post about vegan brands/products then let me know in the comment section below!

Why go cruelty-free?

  1. Animal cruelty is horrible. Can you imagine bunnies, cats, dogs and mice being mistreated and killed for makeup/skincare products?
  2. There’s a lot of amazing alternatives to big animal testing brands
  3. Buying less is better for the planet
  4. And you save money $$$$$$
  5. It’s easy to find the status of a brand. You have a lot of websites for that. The one that I use is cruelty-free kitty.

My Experience

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photo was retrieved from Pinterest 

In the beginning, it was very hard for me to only use products that are not tested on animals because I couldn’t find a lot of cruelty-free brands in Lebanon until NYX opened. Then, I started buying from this brand only as well as Essence, Urban Decay and The Body Shop. Moreover, overtime I traveled, I used to buy lots of makeup. So until I moved to Canada, 80% of the makeup and skincare that I owned were cruelty-free.

Being cruelty-free is a bit hard, especially when you are crazy over skincare products. Some non cruelty-free brands sell amazing products for the skin that can make wonders to your skin. I used to love Caudalie and purchased a lot of their products because they seem to work really well on my skin, unlike many other brands. However, I had to give up on them because I cared a lot about using brands that don’t test on animals. It took me awhile before I found a cruelty-free skincare brand that worked really well on me but I found it [OleHenriksen and The Ordinary].

My Tips

  1. A lot of makeup products you own may be already cruelty-free. So, before getting rid of all of the makeup you own, make sure that they are not cruelty-free first. You’d be surprised how many brands don’t test on animals.
  2. Make a gradual change. Switch up your products, step by step!
  3. Don’t forget your essentials such as toothpaste, shampoos, deodorant. [I decided to make those changes at the end and I started focusing on makeup and skincare first]
  4. Don’t rely on cruelty-free dupes, they might not perform as good. Choose a different product instead.
  5. Discover new brands!

List of cruelty-free brands [makeup & skincare]

So, I made this list I shared it on my Instagram story about a month ago. A lot of you found it very helpful, so here it is, again. I’ve updated of course!

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That’s it for today. I hope you enjoyed reading this post and if you did, don’t forget to give it a ‘like’ and to follow my blog.


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  1. July 10, 2019 / 10:54 pm

    This post is SO HELPFUL! Really well set out and easy to follow… I’m making an effort to Go cruelty free so this is perf xx

    • Joy🌻
      July 11, 2019 / 3:15 am

      yay I am really happy that this post is useful to you!! thank you and I hope going cruelty-free works out well for you xx

  2. July 11, 2019 / 12:02 pm

    This is a great post for people who are just beginning to go cruelty free. I was surprised when most of the makeup I had was CF when I first started a few years back so there was no need to “get rid” of anything. I honestly thought OleHenriksen was NOT CF. I even remember looking it up and it wasnt? Unless the site wasnt updated. I’ll have to double check again

    • Joy🌻
      July 12, 2019 / 2:39 am

      thank you so much!! no OleHenriksen is cruelty-free. Maybe it’s new that they are but I double checked and they are!

      • July 14, 2019 / 3:41 pm

        I ended up checking shortly after sending the comment. 🤗

    • Joy🌻
      July 12, 2019 / 2:35 am

      thanks for reading xx

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